THE PERFECT LOGLINE
Before You Write Word One...
All too often, we see writers struggle to come up with a logline
after they have written (and sometimes after they have even
filmed) their screenplays.
You got it backwards! we scream in our minds, whilst tearing out our
hair.
It's understandable you've written, changed, modified,
riffed...and you want to maximize your logline for marketing purposes.
But the thing you want to do is have the logline perfected
before you start writing.
Your premise is the seed which grows the mighty oak of your script. A
flowery clich�, true, but think about it within any seed are
the components to create the entire plant the seed will become. They
are perhaps in microscopic form, and surely the seed relies on
additional elements like water and soil nutrients... but the analogy
holds. The seed contains all the plant needs to become a potato, a
flower, a giant spreading tree.
The key is to hold off on beginning until you have a premise that
actually forms a logline to develop your premise, the simple
idea which gets you going, until it is a logline.
Some screenwriting gurus suggest that a logline only gives you about
two or three good scenes, and that may be true. But the elements of a
well-written logline will contain, latent within them, the power to
create many more scenes, not just the obvious ones.
...
The best logline is a single sentence that explains what your script
is about, what happens in it, and supplies a clue as to what the
conflict will be and indicates what's awesome about the
script.
A son's birthday wish renders a smarmy lawyer unable to lie for
24 hours.
The most often quoted high-concept idea, turned into a good logline.
Anybody will be able to imagine what this story is about from this
and imagine what hijinx will ensue.
A newly-minted FBI agent must team up with a creepy but brilliant
serial killer to solve a series of horrific crimes.
Logline should not contain too many modifiers, unless they are
important to one's understanding of the story. The fact that the FBI
agent is newly-minted suggests an immediate conflict.
"Creepy" is a judgment call but "brilliant"
just isn't enough. We might think he's a straitlaced upstanding
citizen, otherwise. The fact he's a serial killer adequately states
his insanity, so no need to double-down there.
There's also, in the above example, an element of mystery. Two of
them, actually. If you didn't know what was going to happen, you might
think that maybe she just teams up with him somewhere in the world. Or
that he's out doing crimes and she's receiving help from him. That's
one mystery. The other is, of course, the "horrific" crimes.
Another modifier, but justified, in this case.
The complexity of a logline, in the story planning phase, helps you
anticipate the potential complexity of your story. You want to
engineer as simple a logline as you can so that your story will be,
even if complex, easy to understand.
A young man discovers he's living in a computer-generated
dreamworld -- the real world is a hellish dystopia where
humans fight for their freedom against ingenious and nearly
invincible machines.
Somewhat longish. Hey, it's a somewhat complex movie. But in one
sentence with the all-important dash to keep it one sentence
the essential gist of the movie can be easily communicated.
A thief able to infiltrate dreams embarks on an impossible
mission -- the "inception" of a false memory in the mind
of a billionaire industrialist -- while trying to avoid losing
himself and his whole team in Limbo
A real doozy! But, you do want to get it all in! That's an example of
the dreaded two-dash logline. It's black diamond. It should only be
attempted by advanced players. But it is all one sentence, isn't it?
And, while complex, tells you all you need to know about the players,
the conflict, and even the stakes.
...
There's lots more that can be said about loglines, but really this is
the gist. The beauty of creating the right logline in advance means
you can have it there before you... to help guide the story as you
write it. If the story changes, then change the logline. Then, when
it's time to market the completed script, you have your logline
available - and by then it will have been honed and honed and honed
until it's diamond sharp!
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